by Giles Wilson | May 16, 2022 | Business
Research suggests that as much as 93% of communication is non-verbal, so it’s not surprising that the tone and meaning of emails are misinterpreted as much as half the time. For small businesses, email is frequently the preferred way to communicate with new leads,...
by Giles Wilson | May 16, 2022 | Business
A great business name isn’t just a label for your company. It is also your number one marketing tool, serving as a platform for setting yourself apart and defining your brand. At the very least, your business name should do the following. Convey the industry or...
by Giles Wilson | Apr 12, 2022 | Business, Technology
Every website should have an About page. It exists to capture the very essence of your business by reeling in your target audience and inspiring them with your story. The About page is more than just a brief biography or a list of achievements; it should be something...